Getting Started

Becoming a retail member

Retail membership for bira is open to independent retailers, merchants and dealers in the industries of bira including Hardware, Housewares, Cookware, Garden, Agriculture, Machinery, Builders, Pet Products & Home Decoration products. One of the many services that bira provides it’s members with is the use of bira direct where retailers can benefit from exclusive terms. An official membership application form and further information is available on request - Contact Sue Beard, Membership Secretary on 0121 446 6688, or download it here.

Becoming a supplier / Associate member

Associate Membership of bira is open to any supplier, manufacturer or distributor to these industries. Retail subscription fees are based on the number of employees, Associate subscription fees are fixed per calendar year. An official membership application form and further information is available on request - Contact Sue Beard, Membership Secretary on 0121 446 6688, or download it here.

To become a bira direct promoted supplier you should write to the Managing Director, Paul Woolley introducing your company and product range. If your product range is deemed appropriate for the bira members at the time of application, you will be invited to meet with Paul and/or the team to discuss your proposal in greater depth.  As part of your agreement to launch with bira direct you will also agree to join and maintain your annual subscription as an Associate Member of bira (annual membership fee applies). Grow your business with independent retailers and support your industry at the same time!

Existing retail members

For existing retailer members who want to start taking advantage of the discounts, and fantastic terms that our promoted suppliers can offer you, simply contact the supplier directly, quote your bira membership number and asked to be invoiced via bira direct Limited – it really is that simple! To find out which suppliers are part of the Direct scheme simply look on the supplier pages of this website, or look in your Direct Buyers Guide, also featured on this website. Click here to view the Direct Buyers Guide