Welcome to bira direct

Welcome to The Direct Company

After seeing many of you at the recent trade shows and with positive reports in the media I’m encouraged to hear this year is looking up for many of you. For those of you who are yet to experience any sign of an upturn let’s hope the upcoming bank holidays and run into the spring present you with many opportunities to take advantage of to drive as much footfall through your doors as possible.

To help you this spring we have already launched a range of new and innovative suppliers, with excellent terms including Stax, our first wholesaler. Stax have generously agreed to match payouts in our new rebate scheme which will certainly be a welcome bonus for many of you, for full details please give us a call. 

  We’re also celebrating 50 years of delivering independent retailers extra competitive terms which is huge in this industry. For those of you who remember us from the early years I’m sure you will agree we have evolved, adapted and strived to match the needs of the independent retailer with beneficial services. However we appreciate your needs are ever changing so please do get in touch and let us know how we can help you in the future!

Finally, just to remind all bira members, you will find all of our exclusive terms, discounts and offers in our current gold covered Buyers Guide dated January – June 2014, also abbreviated in our mini Buyers Guide in the same colour which is designed to fit into your pocket or wallet and very useful to have to hand at the industry trade shows you may attend

Please join us in celebrating 50 years of bira direct throughout 2014!

Paul Woolley
Commercial Director,  bira
Managing Director, bira direct

Our suppliers