Welcome to bira direct

Welcome to The Direct Company

To help you this Summer, we have launched a range of new and innovative suppliers, all with excellent terms, including Lekue, Emile Henry and Redmond for Cookshops and Abracs for Hardware retailers.

We have also produced and posted the new July – December 2014 Buyers Guide, over 200 pages of suppliers offering exclusive terms, with profiles and ‘how to order’ details to help you manage your buying. Also included is the abbreviated mini Buyers Guide in the same colour which is designed to fit into your pocket or wallet and very useful to have to hand at the industry trade shows you may attend. Should you have not received your copy please give a member of my team a call on 0121 446 6688 to request one.

Stax, our new wholesaler offering you a delivered service, has got off to a flying start with almost 200 members opening accounts since we launched them earlier this year. Have you looked at what they have to offer your business, I’m sure they’ll have something for you in amongst their vast range?!

We also continue to celebrate 50 years of delivering independent retailers extra competitive terms which is huge milestone in this industry. For those of you who remember us from the early years, I’m sure you will agree we have evolved, adapted and strived to match the needs of the independent retailer with beneficial services. However we appreciate the market is ever changing so please don’t hesitate to get in touch and let us know how we can help you!

Paul Woolley
Commercial Director,  bira
Managing Director, bira direct

Our suppliers